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	<title>Ice Blue Sky Blog</title>
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	<link>http://blog.icebluesky.com</link>
	<description>B2B Marketing, Web, Online, Creative and Events</description>
	<lastBuildDate>Wed, 09 Nov 2011 09:50:39 +0000</lastBuildDate>
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		<title>Venue Review &#8211; De Vere Village Hotel, Farnborough</title>
		<link>http://blog.icebluesky.com/2011/11/venue-review-de-vere-village-hotel-farnborough/</link>
		<comments>http://blog.icebluesky.com/2011/11/venue-review-de-vere-village-hotel-farnborough/#comments</comments>
		<pubDate>Wed, 09 Nov 2011 09:50:39 +0000</pubDate>
		<dc:creator>Charlotte Graham-Cumming</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[devere]]></category>
		<category><![CDATA[farnborough]]></category>
		<category><![CDATA[hotel]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[Venue]]></category>
		<category><![CDATA[village hotel]]></category>

		<guid isPermaLink="false">http://blog.icebluesky.com/?p=246</guid>
		<description><![CDATA[Concise review of the DeVere Village Hotel, Farnborough]]></description>
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		<title>Venue review – The Grange Tower Bridge Hotel, London</title>
		<link>http://blog.icebluesky.com/2011/07/venue-review-%e2%80%93-the-grange-tower-bridge-hotel-london/</link>
		<comments>http://blog.icebluesky.com/2011/07/venue-review-%e2%80%93-the-grange-tower-bridge-hotel-london/#comments</comments>
		<pubDate>Mon, 04 Jul 2011 15:19:02 +0000</pubDate>
		<dc:creator>Paul Rose</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[accommodation]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[Event]]></category>
		<category><![CDATA[Grange Tower Bridge Hotel]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[Venue]]></category>

		<guid isPermaLink="false">http://blog.icebluesky.com/?p=237</guid>
		<description><![CDATA[The Grange Tower Bridge Hotel is the latest addition to the London hotel chain’s portfolio and it opened its doors for the soft opening in the first week of June.  Situated five minutes’ walk from Tower Hill tube station it has some impressive views (from upper floors) across the river and of the nearby Tower [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Venue review &#8211; Hotel du Vin, Poole</title>
		<link>http://blog.icebluesky.com/2011/06/venue-review-hotel-du-vin-poole/</link>
		<comments>http://blog.icebluesky.com/2011/06/venue-review-hotel-du-vin-poole/#comments</comments>
		<pubDate>Thu, 09 Jun 2011 12:37:25 +0000</pubDate>
		<dc:creator>Paul Rose</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://blog.icebluesky.com/?p=219</guid>
		<description><![CDATA[Part of the Du Vin brand that includes 14 properties, the Hotel du Vin in Poole is the old Mansion House just off the Old Quay.  Dating from the Georgian era it houses 38 bedrooms and suites, with two event spaces. Why did we go? We wanted to find a hotel that is high end, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>B2B eCommerce and secret pricing</title>
		<link>http://blog.icebluesky.com/2011/06/b2b-ecommerce-and-secret-pricing/</link>
		<comments>http://blog.icebluesky.com/2011/06/b2b-ecommerce-and-secret-pricing/#comments</comments>
		<pubDate>Wed, 08 Jun 2011 18:09:23 +0000</pubDate>
		<dc:creator>Jeremy Graham-Cumming</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://blog.icebluesky.com/?p=215</guid>
		<description><![CDATA[Most B2B businesses would say they don&#8217;t have an e-Commerce website … they don&#8217;t have a shopping cart and for good reason; B2B purchases are often high value items or service contracts. I propose that most B2B sites ARE eCommerce sites, it&#8217;s just that the final transaction takes place off-line. The site plays an important [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Weekly tech tip: Prezi &#8211; taking presentations to the next level</title>
		<link>http://blog.icebluesky.com/2011/05/weekly-tech-tip-prezi-taking-presentations-to-the-next-level/</link>
		<comments>http://blog.icebluesky.com/2011/05/weekly-tech-tip-prezi-taking-presentations-to-the-next-level/#comments</comments>
		<pubDate>Wed, 11 May 2011 10:49:55 +0000</pubDate>
		<dc:creator>Charlotte Graham-Cumming</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[powerpoint]]></category>
		<category><![CDATA[prezi]]></category>

		<guid isPermaLink="false">http://blog.icebluesky.com/?p=191</guid>
		<description><![CDATA[Our new weekly spot! Each week we highlight an interesting piece of technology we&#8217;ve come across, which we think could be life-changing, a bit useful, or just a bit of fun! Any suggestions? Add a comment to suggest a piece of tech you&#8217;ve come across that&#8217;s worth sharing. This week: Prezi What is it? Prezi [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 5 uses for QR codes in B2B</title>
		<link>http://blog.icebluesky.com/2011/05/top-5-uses-for-qr-codes-in-b2b/</link>
		<comments>http://blog.icebluesky.com/2011/05/top-5-uses-for-qr-codes-in-b2b/#comments</comments>
		<pubDate>Thu, 05 May 2011 11:28:07 +0000</pubDate>
		<dc:creator>Charlotte Graham-Cumming</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[business cards]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[QR codes]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://blog.icebluesky.com/?p=192</guid>
		<description><![CDATA[We&#8217;ve all seen them, the square box, with some random black squares arranged within &#8211; gradually beginning to appear on consumer products and advertising. We&#8217;ve been thinking about how to use them in a B2B environment. The most obvious one (to us anyway) seemed to be to pop it onto our business cards: All you [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Web Advertising Scrutiny &#8211; So long to wild claims!</title>
		<link>http://blog.icebluesky.com/2011/02/web-advertising-scrutiny-so-long-to-wild-claims/</link>
		<comments>http://blog.icebluesky.com/2011/02/web-advertising-scrutiny-so-long-to-wild-claims/#comments</comments>
		<pubDate>Fri, 11 Feb 2011 16:35:24 +0000</pubDate>
		<dc:creator>Jeremy Graham-Cumming</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://blog.icebluesky.com/?p=174</guid>
		<description><![CDATA[From the 1st March 2011 the Advertising Standards Authority will be regulating all ONLINE advertisements and other marketing communications &#8211; a power they didn&#8217;t have before. I&#8217;m sure there&#8217;ll be load of Web Freedom Fighters screaming about this one with shouts of &#8220;Free Speech&#8221; but the reality is that many claims made on the web [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I&#8217;m sorry, it&#8217;s not me, it&#8217;s you</title>
		<link>http://blog.icebluesky.com/2011/01/im-sorry-its-not-me-its-you/</link>
		<comments>http://blog.icebluesky.com/2011/01/im-sorry-its-not-me-its-you/#comments</comments>
		<pubDate>Fri, 28 Jan 2011 18:30:54 +0000</pubDate>
		<dc:creator>Charlotte Graham-Cumming</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[play.com]]></category>
		<category><![CDATA[unsubscribes]]></category>

		<guid isPermaLink="false">http://blog.icebluesky.com/?p=171</guid>
		<description><![CDATA[The one group  of businesses I expect to have their unsubscribe process spot on are retailers &#8211; especially online retailers. I don&#8217;t think I&#8217;m being unreasonable, they are completely customer focused, familiar with technology and have been using the internet for some time now! I think someone needs to let play.com in on the secret [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why choosing a good agency is like choosing a good plumber&#8230;</title>
		<link>http://blog.icebluesky.com/2010/11/why-choosing-a-good-agency-is-like-choosing-a-good-plumber/</link>
		<comments>http://blog.icebluesky.com/2010/11/why-choosing-a-good-agency-is-like-choosing-a-good-plumber/#comments</comments>
		<pubDate>Wed, 24 Nov 2010 13:14:59 +0000</pubDate>
		<dc:creator>Charlotte Graham-Cumming</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[agency selection]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[briefing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[pitches]]></category>

		<guid isPermaLink="false">http://blog.icebluesky.com/?p=138</guid>
		<description><![CDATA[When you need a plumber &#8211; who do you call? Probably not Ghostbusters (am I showing my age?)&#8230;but probably the last person you know that ended up with water in places it shouldn&#8217;t have been. The plumbing industry is a bit  like the marketing industry &#8211; very few barriers to entry &#8211; and a monstrous [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rubbish in&#8230;rubbish out&#8230;.stuff that surveys are made of.</title>
		<link>http://blog.icebluesky.com/2010/10/rubbish-in-rubbish-out-stuff-that-surveys-are-made-of/</link>
		<comments>http://blog.icebluesky.com/2010/10/rubbish-in-rubbish-out-stuff-that-surveys-are-made-of/#comments</comments>
		<pubDate>Wed, 27 Oct 2010 08:01:41 +0000</pubDate>
		<dc:creator>Charlotte Graham-Cumming</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[soil association]]></category>
		<category><![CDATA[surveys]]></category>

		<guid isPermaLink="false">http://blog.icebluesky.com/?p=154</guid>
		<description><![CDATA[I took part in a recent survey for the Soil Association &#8211; despite the fact that it was clearly the most biased, marketing driven survey I&#8217;ve ever come across. The questions were so leading as to make objectivity impossible, such as: &#8220;Annual reports from the Pesticides Residues Committee regularly show pesticides showing up in non-organic [...]]]></description>
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