Comments for Ice Blue Sky Blog http://blog.icebluesky.com B2B Marketing, Web, Online, Creative and Events Mon, 14 Jun 2010 15:27:11 +0000 hourly 1 http://wordpress.org/?v=3.0.4 Comment on Integrating sales and marketing – the stuff of myths and legends by Charlotte Graham-Cumming http://blog.icebluesky.com/2010/05/integrating-sales-and-marketing-the-stuff-of-myths-and-legends/comment-page-1/#comment-233 Charlotte Graham-Cumming Mon, 14 Jun 2010 15:27:11 +0000 http://blog.icebluesky.com/?p=91#comment-233 Probably my technology background!! Probably my technology background!!

]]> Comment on Integrating sales and marketing – the stuff of myths and legends by Rod Sloane http://blog.icebluesky.com/2010/05/integrating-sales-and-marketing-the-stuff-of-myths-and-legends/comment-page-1/#comment-232 Rod Sloane Wed, 02 Jun 2010 16:15:50 +0000 http://blog.icebluesky.com/?p=91#comment-232 Charlotte Enjoyed your blog. Is there amy reason that you choose the word integration rather than alignmnent? Charlotte

Enjoyed your blog. Is there amy reason that you choose the word integration rather than alignmnent?

]]> Comment on Integrating sales and marketing – the stuff of myths and legends by Tweets that mention Integrating sales and marketing – the stuff of myths and legends - Ice Blue Blog -- Topsy.com http://blog.icebluesky.com/2010/05/integrating-sales-and-marketing-the-stuff-of-myths-and-legends/comment-page-1/#comment-217 Tweets that mention Integrating sales and marketing – the stuff of myths and legends - Ice Blue Blog -- Topsy.com Wed, 19 May 2010 14:45:17 +0000 http://blog.icebluesky.com/?p=91#comment-217 [...] This post was mentioned on Twitter by Tara Monique. Tara Monique said: Integrating sales and marketing – the stuff of myths and legends ...: Integrating sales and marketing – the stuff ... http://bit.ly/bfp3vI [...] [...] This post was mentioned on Twitter by Tara Monique. Tara Monique said: Integrating sales and marketing – the stuff of myths and legends …: Integrating sales and marketing – the stuff … http://bit.ly/bfp3vI [...]

]]> Comment on Integrating sales and marketing – the stuff of myths and legends by John Sweeney http://blog.icebluesky.com/2010/05/integrating-sales-and-marketing-the-stuff-of-myths-and-legends/comment-page-1/#comment-216 John Sweeney Wed, 19 May 2010 12:51:25 +0000 http://blog.icebluesky.com/?p=91#comment-216 One reason to address the 'is there any point' position with sales and marketing alignment came to light from a Marketing Prof's study from a few years back . Aligned companies on the whole a growing faster and make more money than their non-aligned peers. I'd could quote figures but the point remains the same. In my experience getting aligned is really a strategic issue (i.e. the board supports it) and a route to higher profits/revenue. T One reason to address the ‘is there any point’ position with sales and marketing alignment came to light from a Marketing Prof’s study from a few years back . Aligned companies on the whole a growing faster and make more money than their non-aligned peers. I’d could quote figures but the point remains the same. In my experience getting aligned is really a strategic issue (i.e. the board supports it) and a route to higher profits/revenue. T

]]> Comment on The Marketing Society B2B Forum by John Sweeney http://blog.icebluesky.com/2010/05/the-marketing-society-b2b-forum/comment-page-1/#comment-215 John Sweeney Tue, 18 May 2010 13:01:56 +0000 http://blog.icebluesky.com/?p=88#comment-215 Hi Charlotte, This is a subject close to my heart. As a Marketing Lecturer (CIM and Strategic Marketing) I know exactly what you mean. Can I suggest you take a look at a book called 'The Leaky Funnel' by Hugh MacFarlane for some inspiration. I've also engaged with CIM around improving their B2B Marketing training offering last year - happy to share the details of that dialogue. I recently ran a short course specifically designed for B2B Marketers - here is a sample http://bit.ly/aHtI9v "How to Set Strategy for Business Markets". There are other modules available and thousands of marketers have already road-tested the content. Happy to share some content if it suits. John Hi Charlotte,

This is a subject close to my heart. As a Marketing Lecturer (CIM and Strategic Marketing) I know exactly what you mean. Can I suggest you take a look at a book called ‘The Leaky Funnel’ by Hugh MacFarlane for some inspiration.
I’ve also engaged with CIM around improving their B2B Marketing training offering last year – happy to share the details of that dialogue.
I recently ran a short course specifically designed for B2B Marketers – here is a sample
http://bit.ly/aHtI9v
“How to Set Strategy for Business Markets”. There are other modules available and thousands of marketers have already road-tested the content. Happy to share some content if it suits.

John

]]> Comment on B2B Marketing Forum Launched by Tweets that mention B2B Marketing Forum Launched - Ice Blue Blog -- Topsy.com http://blog.icebluesky.com/2010/05/b2b-marketing-forum-launched/comment-page-1/#comment-214 Tweets that mention B2B Marketing Forum Launched - Ice Blue Blog -- Topsy.com Thu, 13 May 2010 23:27:22 +0000 http://blog.icebluesky.com/?p=85#comment-214 [...] This post was mentioned on Twitter by Kurt Behrenfeld. Kurt Behrenfeld said: B2B Marketing Forum Launched - Ice Blue Blog http://bit.ly/aU6Ph9 [...] [...] This post was mentioned on Twitter by Kurt Behrenfeld. Kurt Behrenfeld said: B2B Marketing Forum Launched – Ice Blue Blog http://bit.ly/aU6Ph9 [...]

]]> Comment on The Marketing Society B2B Forum by Tweets that mention The Marketing Society B2B Forum - Ice Blue Blog -- Topsy.com http://blog.icebluesky.com/2010/05/the-marketing-society-b2b-forum/comment-page-1/#comment-213 Tweets that mention The Marketing Society B2B Forum - Ice Blue Blog -- Topsy.com Thu, 13 May 2010 18:54:52 +0000 http://blog.icebluesky.com/?p=88#comment-213 [...] This post was mentioned on Twitter by Tara Monique. Tara Monique said: The Marketing Society B2B Forum - Ice Blue Blog: The Marketing Society B2B Forum. 0 Comments | Posted by Charlotte... http://bit.ly/bSVbPE [...] [...] This post was mentioned on Twitter by Tara Monique. Tara Monique said: The Marketing Society B2B Forum – Ice Blue Blog: The Marketing Society B2B Forum. 0 Comments | Posted by Charlotte… http://bit.ly/bSVbPE [...]

]]> Comment on B2B Marketing – the forgotten discipline? by B2B marketing in second place | Kevin Harrington // marketing // blog http://blog.icebluesky.com/2010/04/b2b-marketing-the-forgotten-discipline/comment-page-1/#comment-212 B2B marketing in second place | Kevin Harrington // marketing // blog Fri, 30 Apr 2010 07:23:59 +0000 http://blog.icebluesky.com/?p=80#comment-212 [...] I’ve been following the debate and comments (in the Marketing Society group area) and it has helped me observe other things going on. And yes; B2B marketing does take second place in many magazine titles and trade organisations. Charlotte debates the point further on the Ice Blue Blog. [...] [...] I’ve been following the debate and comments (in the Marketing Society group area) and it has helped me observe other things going on. And yes; B2B marketing does take second place in many magazine titles and trade organisations. Charlotte debates the point further on the Ice Blue Blog. [...]

]]> Comment on B2B Marketing – the forgotten discipline? by Kevin Harrington http://blog.icebluesky.com/2010/04/b2b-marketing-the-forgotten-discipline/comment-page-1/#comment-211 Kevin Harrington Fri, 30 Apr 2010 00:03:46 +0000 http://blog.icebluesky.com/?p=80#comment-211 Hi Charlotte I've been watching the discussion on LinkedIn and now found your blog. You seem to like a challenge! Our business is very much involved in B2B marketing and we struggle like you to get good case studies. This is especially frustrating as many purchaser's decisions are finally made when a positive ROI can be shown. If we discover the magic bullet I'll let you know :-) Hi Charlotte

I’ve been watching the discussion on LinkedIn and now found your blog. You seem to like a challenge!

Our business is very much involved in B2B marketing and we struggle like you to get good case studies. This is especially frustrating as many purchaser’s decisions are finally made when a positive ROI can be shown.

If we discover the magic bullet I’ll let you know :-)

]]> Comment on B2B Marketing – the forgotten discipline? by uberVU - social comments http://blog.icebluesky.com/2010/04/b2b-marketing-the-forgotten-discipline/comment-page-1/#comment-210 uberVU - social comments Mon, 26 Apr 2010 16:14:19 +0000 http://blog.icebluesky.com/?p=80#comment-210 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by weblet71: B2B marketing - it's out there.....http://blog.icebluesky.com/2010/04/b2b-marketing-the-forgotten-discipline/... Social comments and analytics for this post…

This post was mentioned on Twitter by weblet71: B2B marketing – it’s out there…..http://blog.icebluesky.com/2010/04/b2b-marketing-the-forgotten-discipline/…

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