Our new weekly spot!

Each week we highlight an interesting piece of technology we’ve come across, which we think could be life-changing, a bit useful, or just a bit of fun!

Any suggestions? Add a comment to suggest a piece of tech you’ve come across that’s worth sharing.

This week: Prezi

What is it?

Prezi is a great tool for jazzing up presentations and avoiding “death by powerpoint”

What does it do?

Essentially the love child of powerpoint and flash, it enables you to create presentations that look like flash animations.

Why should I care?

It’s easy to use, and looks really impressive – you can look like a creative and technical whizz quickly and easily!!

Where can I find out more?

http://prezi.com/

By the way, we are not linked to any of the products we mention, nor do we receive anything for featuring them, it’s just genuine feedback from genuine techies!!

B2B · Marketing · powerpoint · prezi

We’ve all seen them, the square box, with some random black squares arranged within – gradually beginning to appear on consumer products and advertising.

We’ve been thinking about how to use them in a B2B environment.

The most obvious one (to us anyway) seemed to be to pop it onto our business cards:

Business Card with QR Code

All you have to do is download a Barcode Reader app to your smartphone of choice, then use that to take a picture of the QR Code, and your phone will automatically register the contact details and should prompt to save as a V Card.

From a B2B perspective, we think it would work well in the following scenarios:

1. Email marketing & Events – include a QR code image in HTML emails that people can scan to download event venue details, someone’s contact details, special offer information etc ( as they can be scanned from on screen as well as in print)

2. Include a QR code in print ads – really handy for tracking responses as you could share a “secret” URL only accessible by scanning the code

3. Include a QR code in printed direct mail – especially great if marketing products – if you go one step further and develop your own app (if relevant) you can integrate the two to enable product reminders and ordering.

4. Web – using QR codes on the website can be a great addition to a contact us page, or to share URLs

5. Well, that was the business card idea

Want to know more about they work? The below link takes you to a great blog that has the top 14 things you should know about QR Codes:

http://searchenginewatch.com/3642255

If you’ve any other ideas for use in a B2B environment, please comment below!

B2B · business cards · direct mail · email · Marketing · QR codes · web