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	<title>Comments on: B2B Marketing &#8211; the forgotten discipline?</title>
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	<link>http://blog.icebluesky.com/2010/04/b2b-marketing-the-forgotten-discipline/</link>
	<description>B2B Marketing, Web, Online, Creative and Events</description>
	<lastBuildDate>Mon, 14 Jun 2010 15:27:11 +0000</lastBuildDate>
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		<title>By: B2B marketing in second place &#124; Kevin Harrington // marketing // blog</title>
		<link>http://blog.icebluesky.com/2010/04/b2b-marketing-the-forgotten-discipline/comment-page-1/#comment-212</link>
		<dc:creator>B2B marketing in second place &#124; Kevin Harrington // marketing // blog</dc:creator>
		<pubDate>Fri, 30 Apr 2010 07:23:59 +0000</pubDate>
		<guid isPermaLink="false">http://blog.icebluesky.com/?p=80#comment-212</guid>
		<description>[...] I&#8217;ve been following the debate and comments (in the Marketing Society group area) and it has helped me observe other things going on. And yes; B2B marketing does take second place in many magazine titles and trade organisations. Charlotte debates the point further on the Ice Blue Blog. [...]</description>
		<content:encoded><![CDATA[<p>[...] I&#8217;ve been following the debate and comments (in the Marketing Society group area) and it has helped me observe other things going on. And yes; B2B marketing does take second place in many magazine titles and trade organisations. Charlotte debates the point further on the Ice Blue Blog. [...]</p>
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		<title>By: Kevin Harrington</title>
		<link>http://blog.icebluesky.com/2010/04/b2b-marketing-the-forgotten-discipline/comment-page-1/#comment-211</link>
		<dc:creator>Kevin Harrington</dc:creator>
		<pubDate>Fri, 30 Apr 2010 00:03:46 +0000</pubDate>
		<guid isPermaLink="false">http://blog.icebluesky.com/?p=80#comment-211</guid>
		<description>Hi Charlotte

I&#039;ve been watching the discussion on LinkedIn and now found your blog. You seem to like a challenge!

Our business is very much involved in B2B marketing and we struggle like you to get good case studies. This is especially frustrating as many purchaser&#039;s decisions are finally made when a positive ROI can be shown.

If we discover the magic bullet I&#039;ll let you know :-)</description>
		<content:encoded><![CDATA[<p>Hi Charlotte</p>
<p>I&#8217;ve been watching the discussion on LinkedIn and now found your blog. You seem to like a challenge!</p>
<p>Our business is very much involved in B2B marketing and we struggle like you to get good case studies. This is especially frustrating as many purchaser&#8217;s decisions are finally made when a positive ROI can be shown.</p>
<p>If we discover the magic bullet I&#8217;ll let you know <img src='http://blog.icebluesky.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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		<title>By: uberVU - social comments</title>
		<link>http://blog.icebluesky.com/2010/04/b2b-marketing-the-forgotten-discipline/comment-page-1/#comment-210</link>
		<dc:creator>uberVU - social comments</dc:creator>
		<pubDate>Mon, 26 Apr 2010 16:14:19 +0000</pubDate>
		<guid isPermaLink="false">http://blog.icebluesky.com/?p=80#comment-210</guid>
		<description>&lt;strong&gt;Social comments and analytics for this post...&lt;/strong&gt;

This post was mentioned on Twitter by weblet71: B2B marketing - it&#039;s out there.....http://blog.icebluesky.com/2010/04/b2b-marketing-the-forgotten-discipline/...</description>
		<content:encoded><![CDATA[<p><strong>Social comments and analytics for this post&#8230;</strong></p>
<p>This post was mentioned on Twitter by weblet71: B2B marketing &#8211; it&#8217;s out there&#8230;..http://blog.icebluesky.com/2010/04/b2b-marketing-the-forgotten-discipline/&#8230;</p>
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		<title>By: Tweets that mention B2B Marketing – the forgotten discipline? - Ice Blue Blog -- Topsy.com</title>
		<link>http://blog.icebluesky.com/2010/04/b2b-marketing-the-forgotten-discipline/comment-page-1/#comment-209</link>
		<dc:creator>Tweets that mention B2B Marketing – the forgotten discipline? - Ice Blue Blog -- Topsy.com</dc:creator>
		<pubDate>Mon, 26 Apr 2010 11:54:34 +0000</pubDate>
		<guid isPermaLink="false">http://blog.icebluesky.com/?p=80#comment-209</guid>
		<description>[...] This post was mentioned on Twitter by Kurt Behrenfeld, Simon. Simon said: B2B Marketing – the forgotten discipline? - Ice Blue Blog http://bit.ly/c8GT7P [...]</description>
		<content:encoded><![CDATA[<p>[...] This post was mentioned on Twitter by Kurt Behrenfeld, Simon. Simon said: B2B Marketing – the forgotten discipline? &#8211; Ice Blue Blog <a href="http://bit.ly/c8GT7P" rel="nofollow">http://bit.ly/c8GT7P</a> [...]</p>
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